Most business owners rely on their website to make a strong first impression. But what if your website is quietly turning potential clients away?
Here are five common signs your website could be costing you new business; and what you can do about it.
1. It takes too long to load
Slow websites frustrate visitors. If your site takes more than a few seconds to load, people are likely to leave before it even finishes. This can also hurt your search engine rankings. Optimising images, updating software, and using reliable hosting can help speed things up.
2. It doesn’t work well on mobile
Over half of website traffic comes from phones. If your website isn’t mobile-friendly, it may appear broken or be hard to navigate. A responsive design ensures it looks great and functions properly on all screen sizes.
3. The message isn’t clear
If a visitor can’t tell what you do or who you help within a few seconds, they’re unlikely to stick around. Clear headings, a simple layout, and a strong call to action make a big difference.
4. It looks outdated
Design trends change, and an outdated website can make your business look less credible. A modern, well-designed site reassures visitors that you’re professional and trustworthy.
5. There’s no clear next step
Every website should guide visitors towards action – whether that’s booking a call, sending an enquiry, or downloading a resource. If your site lacks strong calls to action, people may leave without engaging.
What to do next
If any of these signs sound familiar, it might be time for a website refresh. At Silver Websites, we create stress-free, professional websites that do the job they’re meant to, including helping you win more clients.
Get in touch for a free consultation and let’s see what your website could be doing better.