10 reasons website management services are essential for your business

Are you a business owner or director responsible for maintaining your company’s website? Perhaps you built the website yourself, but you’re unhappy with it. Maybe you don’t have a website yet, and you’re wondering where to start. Whatever your circumstances, here are 10 powerful reasons to consider a full website management service for your business.

1. 100% of the help you need

At Silver Websites, our full website management service gives you 100% of the help you need, so you have time to focus on running your business.

Our service includes:

  • Building you a brand-new website or upgrading your existing website.
  • Running the hosting for you.
  • Carrying out day-to-day website maintenance.
  • Offering you dedicated time each month to work with you on your website.

We know the success of your business depends heavily on your website, so we take our responsibilities very seriously. We treat every client’s business as if it were our own and deliver the same high standards that we expect for our company.

2. Website tailored to your business

If you don’t have a website yet, we can design and build one for you. As part of our service, we can offer you your own custom domain name.

We understand that every business is unique. We listen carefully to you to learn about your business, so we can create a beautiful website that’s tailored exactly to your goals.

If you already have a website, we can work with you to identify areas that aren’t working for you and build you an upgraded and improved website.

3. Visitors are more likely to become clients

For most businesses, one of the aims of their website is to turn visitors into clients, so a user-friendly website is crucial.

A user-friendly website is:

  • Safe and secure for visitors. They must know their personal data is protected.
  • Accessible to all visitors including those with different needs.
  • Easy to understand. Your visitors need to understand straightaway what products or services your business offers and what makes you different.
  • Visually appealing. This is vital because you only have a few seconds to grab your visitors’ attention.
  • Clear and logical to navigate. Your visitors must be able to find what they’re looking for and fast.
  • Quick to load. This is important so people don’t become frustrated. Faster websites rank higher in search results because it demonstrates that your business cares. Users soon click away from websites that are slow to load.
  • Optimized for mobile devices. Mobile optimization is essential because around half of website traffic comes from mobile devices.

When a website isn’t user-friendly visitors leave quickly and are unlikely to become clients. A high “bounce rate” is also a red flag for Google and therefore affects search engine rankings.

We make sure your website is user-friendly and address any issues.

4. The right people can find your business

A beautiful website will only benefit your business if your potential clients know it exists.

We make sure the keywords your target audience type into search engines are in the right places on your website. For example, keywords must be found in URLs, page titles, meta descriptions, image titles, and strategic places in website text.

Our monthly retainer service can include monitoring your website to find out which keywords are bringing in the right traffic, as well as offering you keyword suggestions.

As we mentioned above, having a user-friendly website is essential for search engine rankings. Search engines like Google prioritise websites that show genuine care for users.

5. Protection

We safeguard your website by:

  • Acquiring and applying an SSL certificate (see below).
  • Keeping your software up to date.
  • Building and maintaining your website following security standards.
  • Taking daily backups of the website “just in case”; and restoring it for you when needed.

Visitors (and search engines) need to know that personal data is safe and your website needs protected from criminals.

6. Google will know your website is safe

Every website we manage has an SSL Certificate. SSL (Secure Sockets Layer) makes an encrypted connection on your web server so that personal data is secure.

Websites that don’t have SSL may not be ranked as well by Google because they’re not considered secure.

Unsecure websites cause lack of trust with visitors.

7. Hosting under the same roof

With our full website management service, we can build, host and maintain your website all under one roof. This means you don’t need to go back and forth between two or three different companies if an issue occurs.

As we are responsible for every technical aspect of your website, we work proactively to identify all potential problems and address them swiftly.

8. Technical aspects of running a website done for you

Googling how to fix technical problems can take hours of your time. After all your efforts you might still find problems persist. Maybe your website is loading too slowly, or you still can’t get pictures to look right.

Our full website management service takes care of all the technical stuff for you. We make sure your website is healthy, undertake regular tasks such as updating software, and our monthly retainer helps to increase online traffic.

We carry out daily back-ups so your website can be restored if an error occurs,.

We test your website to make sure it’s mobile-friendly and loading quickly.

9. Dedicated support each month

Our fully managed website service includes dedicated time with you each month to work on your website.

You might ask us to:

  • Advise you about SEO and how to improve online traffic.
  • Upload blog posts, new webpages or news articles.
  • Make your blog posts or webpages SEO-friendly.
  • Update specific web pages.
  • Update business details to reflect staff changes, recent achievements etc.

Basically, we are here to provide any support you need, given in a timely manner, with that personal touch.

10. Our website management service brings you peace of mind

With our affordable, professional website management service, you have time to focus on growing your business. We make your life as easy as possible by taking care of every aspect of your website with speed and efficiency.

Our experienced team has been building and managing websites since 2014, so you know you are in safe hands.

Please read these testimonials from our happy clients or get in touch to discuss how we can take away the strain and add value to your business.