When it comes to tradesmen and services around the home, having a decent online presence is becoming increasingly important. A well-designed website can help tradesmen to showcase their services, build trust with potential customers, and ultimately hopefully win more business.
In this blog, we’ll explore the key features of an effective tradesmen website design.
Clear and simple navigation
The navigation menu should be easy to find and use. The menu should include clear links to key pages such as “Services”, “About Us”, “Testimonials”, and “Contact”. By making the navigation simple and easy to use, people will be able to find the information they need quickly and easily.
Mobile-friendly design
More and more people are using their mobile devices to browse the internet. Therefore, it’s essential that your website is optimised for mobile use. This means that the website should be responsive, adapting to the size of the screen it’s being viewed on. A mobile-friendly design will go a long way to ensuring that visitors have a positive experience no matter what device they are using.
High-quality visuals
A picture is worth a thousand words, and this is especially true for tradesmen websites. High-quality visuals can help to showcase your services and build trust with potential customers.
Use images that are relevant to your business and show your work in action. If possible, include “before and after” photos to demonstrate the quality of your work.
Testimonials and reviews
Customer reviews and testimonials can be a powerful tool for building trust with potential customers. Consider including a dedicated page for testimonials or featuring them prominently on your homepage. Encourage satisfied customers to leave reviews on popular review sites such as Google My Business, Trustpilot or even on your Facebook page.
Contact information
Make sure that your contact information is prominently displayed on your website. This should include your phone number, email address, and physical address if applicable.
Call to action
A call to action is a message that encourages visitors to take a specific action, such as booking a service or requesting a quote. It’s important to include a clear and prominent call to action on your website. This can be achieved using buttons or banners that encourage visitors to take action.
Regularly updated
Finally, it’s important that your website is kept up to date.
Tradesmen websites should be updated regularly with new projects, testimonials, and other important information.
In essence, an effective trades website should be easy to navigate, mobile-friendly, visually appealing, and include customer reviews and testimonials. It should also prominently display contact information and include a clear call to action.
By following these key principles, tradesmen can have a website that helps them to stand out in a competitive market and win more business.
Here are some examples of websites for trades that we have built and manage :