Guide to Google My Business: How to Create, Optimise and Manage Your Google Listing

Google My Business for Business Owners

Google is the most popular search engine for people looking for information on businesses. So if you are a business owner, it’s important to ensure that your online presence on Google is up-to-date and accurate. And that’s where Google My Business can help.

Google My Business is a free tool that helps businesses manage their online listing on Google. With it, businesses can add important details like their hours of operation, location, photos, and reviews.

Here’s everything you need to know about Google My Business and how to use it to your advantage.

Creating a Google My Business Profile

To get started with Google My Business, you’ll need a Google account. If you don’t already have one, it’s easy to create one for free. Once you have a Google account, you can create a Google My Business profile.

To create a profile, go to Google My Business and click on the “Start now” button. Then, enter your business name and address. If your business doesn’t have a physical location, you can still create a profile by selecting the “I deliver goods and services to my customers” option.

After entering your business details, you’ll need to verify your account. Google will send you a postcard with a verification code to the address you provided. Once you receive the code, enter it in your Google My Business account to verify your business.

Optimising Your Google My Business Profile

Once you’ve created your Google My Business profile, it’s important to optimise it for better visibility. Here are some tips to help you optimize your profile:

Add Photos

Photos make your profile more appealing and help customers get a better sense of your business. Add high-quality photos of your business, products, and services.

Include Business Information

Make sure to add important business information like your hours of operation, phone number, and website.

Get Reviews

Reviews are an important part of your Google My Business profile. Encourage your customers to leave reviews and respond to all reviews, whether they’re positive or negative.

Respond to negative reviews and use them as an opportunity to address any concerns and show that you value customer feedback.

Post Updates

Keep your profile up-to-date by posting updates about your business, such as new products or services, special promotions, or changes in hours of operation.

Use Insights

Google My Business provides insights about how customers are finding and interacting with your business. Use this information to improve your profile and make better business decisions.


Google My Business is a great tool that can help business owners improve their online presence on Google. By creating a profile, optimising it, and managing it, business owners can attract more customers and improve their online reputation.