A quality website is key to a successful company

Having a professional website can make a big difference to how successful your business is, regardless of whether you’re selling online or not

For online shops or businesses selling their services online it seems fairly obvious that having a professional eCommerce website, which makes it as easy as possible to sell items, is key to that business’s growth.

However not all businesses realise that if the website is “just” a brochure site, or an online business card, then the quality of it can also have a big impact on the success (or otherwise) of the business.

Here are a few questions to ask yourself about your website :

  • Does your website represent your business in the best way possible?
  • Is it free from spelling or grammatical errors?
  • Is it easy to use and navigate?
  • How professional does it look?
  • As the first impression some people will have of your business, does it do a good job?
  • Would it make you want to use the business’s services?
  • Does it load quickly?
  • Does it look great on all devices (mobile phones, tablets, laptops and desktops)?
  • Is there a clear “Call To Action” when people arrive at the site?
  • Does it look modern?
  • Does it tell people what you want them to know about your business?
  • Does it make people want to come back again?
  • Does it show the business as an expert in their area?
  • Have you thought about the colours used on your website and what they mean?
  • Does your website look like it needs an upgrade?
  • Can people tell what your website is about in 5 seconds or less?
  • Does the content on the website add value to your site?

 

If you’d like to chat about any aspects of owning a website, do get in touch for a no-obligation call or Zoom.