A 10 point design checklist for start ups

Start up checklist

Have you started up a new business or organisation and know that you need things designing, but don’t know where to start? To help you we’ve pulled together this handy checklist of things you might need :

☑ a website. These days, businesses and organisations are expected to have some sort of online presence, even if it’s just a one-page brochure style site.

☑ a website domain name (i.e. www.????). When deciding your domain name you can either go for a name which matches your business name or go for one based around the services you offer which will help when people are searching for your site online.

☑ website hosting/maintenance. Who will host your website and will you be responsible for software updates etc.?

☑ a logo. Your logo can be the central focus of your brand so it’s important to get it right. We recommend asking a Graphic Designer to help you design it.

☑ content for your website. Will you write it yourself or do you need to pay someone to help you write it? Do you have images to use or do you need to buy some? How will you keep the content fresh?

☑ customised email addresses. We recommend having a proper business/branded email address rather than using one of the “free” ones as it looks more professional.

☑ SEO (Search Engine Optimisation). Will your website actually get found by search engines? SEO is about ensuring your site stands the best chance of being found online.

☑ Leaflet / Brochure Design. Do you need a paper copy of the services you deliver to hand out to perspective clients or use in direct marketing?

☑ Business Cards. These are a necessity if you do any sort of business networking. Designed correctly they can be a great way to keep your brand in people’s memory after they’ve met you.

☑ Social Media management. Do you have a Social Media presence (e.g. a Facebook business page) and if so will you manage it yourself or pay someone to do it for you? A Social Media expert can advise which are the best platforms for you to register on for your target audience.